How to Promote Your Business on Facebook in 5 Steps
Running a business? If so, you should consider being on Facebook. With over 2.3 billion monthly active users, Facebook is the most powerful social networking platform on the internet. Using Facebook, you can quickly grow your business allowing you to convert your Facebook traffic into new paying customers.
But, Facebook is such a huge platform and there’s so tones of competition. How do you stand out from the rest of the crowd and get your message to the masses?
There are many strategies you can follow to grow your business. As long as you stick to the vital basics, you should do well and this is what we will discuss today.
Below are 5 steps you can follow to get started. Follow them, and enjoy a thriving enterprise!
(Step #1) – Start a Business Page.
Your business needs a strong online presence and one of the best places to do this is on Facebook. You’ll need to start by setting up a business Facebook page. Before you can do this you will need to sign into your personal Facebook account. From within your account, you can create a page by clicking on the “Create” link in the top navigation and then selecting the “Page” link.
Once you’ve set-up your FB page you’ll want to customize it so people can recognize your brand. You should add a cover shot and a profile picture that aligns with your brand identity. If you have a website try and customize your page so that it looks similar to your website. The last thing you want is people getting confused when they land on your Facebook page. Make sure to add as much relevant info to the page as you can. Your business motto, website address and contact info is a good start. You want to make the page look as professional as possible. People use Facebook as a form of social trust so the better the page looks the more potential customers and new followers you can attract.
(Step #2): Post Frequently.
So you’ve finished setting up your Facebook page and you’re ready to rock. Now all you have to do is sit back and watch as users pour onto your page organically. I’m only kidding. Some people might think that all you have to do is create a Facebook page and people will come but this isn’t the case. You need to promote your business and that requires more than just creating a page.
You need to post your Facebook page regularly to maintain a constant presence on Facebook. Make sure you post often enough so that your Facebook page doesn’t look stale. Nothing looks worse than visiting a page who’s posts date weeks back thus showing signs of inactivity. Try to post at least once every other day. Overdo the posting and people will get annoyed don’t post enough and people will lose interest. Just remember to not get too obsessed with the frequency because you do not want to sacrifice any quality.
To keep track of the quality of your posts you should use a Facebook tool called Insights. It’s available for any business page on Facebook. It will give you key metrics on your followers such are their age, location, and interests. You can also find out information on which posts received the most engagement and what times work best for your audience. If you learn how to use Insights you will be able to tailor your posts to your follower’s needs. Experiment with different posts frequencies and times to find out what works best.
(Step #3) – Interact With Followers.
FB’s algorithms prefer pages, profiles, and posts that focus on “engagement.” After all, it’s a social media platform. Ultimately Facebook wants to show people posts that will get them sharing and commenting. Thus keeping them on Facebook for hours reading interesting information relevant to their interests.
Getting people to engage with your posts can be difficult. You should start by brainstorming the types of posts that get engagement. Then after posting, learn to structure replies to comments – so that you increase engagement as much as possible. Be conversational. Maintain a sense of friendliness, good timing, and ensure that your comments are genuine.
(Step #4) – Experiment with Ad Use.
Facebook makes the majority of its revenue through advertising. Last year alone they made over 55 billion dollars of revenue. Now that’s a lot of money. You bet that with that kind of revenue that their tools for ad creation are amazing. They have very advanced algorithms that help you quickly reach new followers and turn them into customers.
Not to mention, Facebook is excellent in the area of “targeting.” When designing an ad through their website, you can hone in on your market using many different metrics. You can hone in by location/address, age, gender, hobbies, and even education! And that’s not all. This platform also has an analytics tool. So it lets you experiment, and see what works best!
(Step #5) – Target Follower Friends.
A new customer is more likely to buy if their friends are following. It’s a peer pressure thing, and it’s as old as humanity. It works offline, and it definitely works online too! On Facebook, friends can see each other’s’ activities in their news feeds. So it’s paramount that you get people to interact with your page thus making your business appear in their friend’s news feeds.
One great way to achieve this user interaction is by running a contest or giveaway. When users interact with the contest their friends will see this in their news feed. Get people to participate in the giveaway by reposting a promotional video on their Facebook pages. They can use a FB downloader to save the videos and repost it on all their social media pages. Reward a user by choosing a participant at random.
Another thing you can do is ask people to “check in” when they visit your store. This lets a follower notify their friends of their location which will show up in the news feed. It’s a way of subtly inviting them, without looking like a hustler!
There are numerous ways to grow your following. Remember that it takes a lot of time and dedication to see results. Once you get the ball rolling you will be surprised just how quickly your business can grow.