Digital Marketing

6 Killer Marketing Ideas for Small Business Start-ups

Opting for launching a start-up is quite a challenging task. But none of them is as precarious as the struggle to establish itself as a brand and maintain the positive inflow of cash.

Remember that being a start-up does not mean curtailing of the ambitions. You can still think big even if the money is a constraint. This is primarily because it is a digital world now and money is no longer the limitation.

Remember that building your brand is a perpetual process and so you should nurture an out-of-the-box thought process. That way you can come up with many killer marketing ideas for which you don’t have to dig a hole in your pocket.

Here some of them are enlisted. Jut take a look.

Start Engaging with the Customers – At a time when your business is new, the first goal is not to go out and start selling.  Instead you should try and engage with the customers, get to know the audience and understand their perspectives. You can take advantage of the social media and engage with the target demographic without any motive to sell. This should be devoid of any other intention and should be done with the aim of providing support. You can share the content belonging to someone else, like their pictures, comment on the posts and offer solutions to their issues. The more visibility your brand acquires the better it is going to pay in the long run.

Publish Great Content – You should know that the kickass content has always been the king. If you are a content creator yourself, then it is even better. If writing is not something that you do well, then you can assign a professional who will supply you with good content that will be intriguing for your audience. Nowadays content is not just confined to writing. But you can also create interesting videos that can entice your audience.

Build a Referral Network – One of the most powerful forms of advertising is word-of-mouth. As people make purchases on the credibility and trust, you can leverage their network and get referrals. This can be conducted in 2 ways–

Deliver top-quality results to the clients apart from offering a stellar service or product, communicate frequently and openly with the customers throughout the transaction course.

Transparency is essential for the start-ups and that is why you should ask feedback’s from your clients even if something goes wrong. This way you will learn about the personas of your clients, their level of satisfaction and much more which will help you to develop on these later.

Create an Elevator Speech – No matter where you go you should be always marketing for your brand. An adult has an attention span of about 6-8 seconds. Hence you should be able to grab the attention within that phase. Once that is done, you have just a minute or two to sell them your product or service. This leads to business opportunity creation and you are bound to receive return on investment in the form of dividends.

Giveaway Samples – As said earlier, being a start-up, you won’t be able to grab the attention of your audience easily. Until and unless, you build a niche for your business, your marketing strategy won’t be able to get the desirable results. That is why think intelligently and in order to form an opinion you can distribute giveaways and samples. Once that is done, ask the customers to oblige. You can ask the recipients for giving their feedback and writing reviews on social media. This also generates positive vibes for the products which can bring value in future.

Try Being a YouTube Star – It is a myth that YouTube videos must be revolutionary in order to make a mark. On the contrary, you can make instructional videos that have quite a separate fan base. A big impact can be created by sharing expert knowledge. For example, if yours is a customization business, then you can share videos about how intelligently people can design or customize products to get the message through. YouTube also offers opportunities to review products and demonstrate them. So you should concentrate on making your videos informative rather than revolutionary. Podcasts are also a great way of grabbing the attention of the clients.

Apart from the above, start-ups can also organise events with the help of event management professionals in order to make their presence felt in the industry and impress the audience.

All these will help you to create your niche in the industry without breaking the bank and bring in the buzz for your brand. 

Digital Marketing

Twitter marketing: Creative ways to connect with your audience

Introduction

    Every business whether big or small are using social media for their marketing activities. There are numerous social media platforms available to the audience and each one has its own distinct personality, usage, and features but one (most important, again most important) thing that these platforms have similar is the huge number of users. 

This makes it essential for a business to be aware, present and interact with the audience over these platforms to stay updated and be relevant to the consumers. 

This article specifically discusses Twitter, as a platform for marketing and its in and outs for any business. 

About Twitter 

About Twitter

Twitter is a micro-blogging social media platform that enables macro communications and interactions among its users worldwide. 

Twitter serves multiple purposes for the users to share their opinions, experiences, news, promotional content and photos and videos for the audience at large to see. And it has over 330 million daily active users making it one of the most popular platforms. 

Given the exposure and reach of Twitter, Businesses have identified it as a marketing opportunity to attract, engage and convert with the audience. 

What is Twitter marketing though? 

Twitter Marketing

Twitter marketing in simple terms is promoting your brand or business to the users with Twitter as a medium. As Twitter provides you to share information and firm-generated content, networking, and communications among both Business-to-business and business-to-consumer, interact and provide support to users, building a reputation and creating a brand identity and promotion through Twitter marketing tools. 

Twitter marketing might be one of the most effective tools as the user engagement rate is extremely high and instant reactions and feedback can be captured allowing you to track and evaluate your marketing strategy.

Importance of Twitter marketing

    Twitter is one of the top 5 social media platforms in this day and age. And with its huge user base, being present on Twitter won’t pull it off for you. 

It is vital for you to tap into Twitter’s user base.  Therefore, you need to have active and influential participation in the game to be noticed by the audience. And, Twitter marketing lets you achieve that. 

Twitter marketing tools let you effectively research, classify and target users based on their interests and experiences which will extract better results for your business. 

We have listed a few ways to use Twitter marketing to connect with the audience.

1. Embed Twitter feeds on your website

Embedding Twitter feeds onto your website is a great tactic to grow your business as well as strengthen your social media presence.

There are various embedding tools that help you embed Twitter feed on your website and this would help you to develop a connection between your social media and commerce, drive the traffic from Twitter to your website and vice-versa, and most importantly establish trust and sense of authenticity among the users at Twitter wall embedding will act as a social proof for your business. 

With the options of filtering relevant quality content, personalization, moderation, and analytics, these tools will provide a great push to your marketing strategy. Further, Free trials are also available for these tools so, make the most use of these helping hands to your business. 

2. User-generated content – A win-win strategy

User-generated content is the most trust-worthy source of information over the internet, especially for consumers. Therefore, it is essential that you reap in all the quality user-generated content linked to your business from Twitter and re-market it for your promotion. 

It is a win-win strategy for you as you don’t have to invest resources in developing promotional content and users will feel rewarded and connected to the business as you are valuing and reaffirming their opinions, feedback or experiences. 

This would build a sense of community and encourage the audience to participate more with the business. 

3. Use of Visuals, also Twitter video

Nobody is interested in plain text anymore. Posts with images and videos perform 6 times better comparatively. Visuals are more engaging and eye-catchy to the users and also visual feel more personal and interactive.

Also Twitter gives you the option to upload 140-seconds video so, you can use this to provide product views and descriptions, share interactive testimonials, assign emotional quotient, reviews, and consumer feedback. This could help you build a more authentic, creative and interactive brand. 

4. Encourage conversation and involvement 

The most beneficial aspect of any business is an excellent consumer-brand relationship. Persistent engagement with the brand leads to an enhanced loyal consumer base. 

Businesses should continuously interact with the consumers and encourage the audience to share their ideas, experiences or feedback. Conducting chat sessions, gamification, QnA videos, personalized interactions with the users, responding to tweets should be done to make the consumers feel valued, respected and the sense of being heard. Also, Humor should be a constantly appearing trait in your content as it is a magnet that ropes in a fresh audience. 

This will help the brand to grow exponentially attracting new customers with the help of persisting positive word-of-mouth, brand loyalty and consumers being representatives to the brand.

To Conclude

As we have seen that Twitter is an excellent tool for marketing and therefore, it is essential that you take the right approach to it, rather than just spending money without an agenda. 

Consumer-centric marketing over Twitter is will help you create brand loyalty, understand the audience and their needs and requirements better and building relationships with the audience and eventually leading to a better connect with the audience. 

You could use these ideas to help grow your business. Comment below, if you have any views or insights about Twitter marketing. 

Digital Marketing

Top 4 Audio-books for Becoming Successful in Digital Marketing

As an extremely busy entrepreneur, you may struggle to find enough time to relax and do what you love to do. If you like to read, which you should as an entrepreneur, then this piece is for you. Listening to audio-books is a good way to learn new stuff. It is especially a good way for entrepreneurs who are almost always short of time.

Besides, today’s business world runs on digital marketing and you should ideally be an avid reader if you want to do well in this field.

New technology and advanced techniques are readily available and everyone has to keep up. The ones who don’t keep up will automatically be left behind. That is a no-brainer.

The best part about listening to audiobooks is that you can do it while commuting between work and home, during your daily workout routine, or while doing any other task.

Getting started with Amazon audible is one of the best ways to listen to high-quality audiobooks. There are many different blogs and podcasts which you may find more feasible compared to reading an entire book.

Digital Marketing Audiobooks

A number of researches have shown that a variety of people may not prefer reading books but they opt for a book’s audio version. But if a person wants to advance his career in a digital marketing field then he should give a lot of preference to reading books.

Any handbook that one chooses to read will have detailed information about all particular events. All such information may not be available in podcasts.

Essential information may be missing in blogs or different YouTube videos too. So it is preferable that one chooses an audio or digital format for reading marketing books.

These handbooks are also available in a variety of easy-to-digest formats. So, one may enjoy reading a particular book according to their needs and demands. Books also help an individual to improve his cognitive abilities. It keeps your brain active and also helps in improving a person’s memory.

Creativity counts a lot if one wants to be successful in the world of digital marketing. Reading books opens a gateway to new ideas and they even challenge an individual’s imagination. Due to these reasons, the top 4 best audiobooks of all time to become successful in digital marketing have been listed down below.

  1. Digital Marketing for Dummies

Image Source: Bright Edge

It is one of the top digital marketing books by Ryan Deiss and Russ Henneberry. It is an exceptional reference book including many current details, insights and a variety of advice.

This book has almost 300 pages covering a customer’s journey, marketing and blogging techniques, emails, and a number of paid displays.

This book also provides 57 category ideas related to blogging. There are a few chapters which are even providing information on how to locate accurate marketing jobs. Even resume building techniques have been provided in this handbook.

 2. Everybody Writes

Image source: Book Authority

If one wants to reach new heights in their business then they should surely opt for this book. It is a go-to guide if one wants to create and publish good quality content. Like this one can also attract and retain a wide range of customers through the process of online communication.

One will be a publisher if they have a particular website and a digital marketing expert if they have social media accounts.

It is through words that a particular business’s marketing message is conveyed to the masses. In short, every individual is relying on the power of words to become an expert in the field of marketing. 

So, Everybody Writes is a great book if one wants to excel in the field of digital marketing because it provides ways on how to produce high-quality content, Exceptional content is a way to thrive in the world of digital marketing.

 

3. Don’t Make Me Think Revisited

Image source: Bright Edge

A variety of social networking sites act as an interface among a variety of businesses and their potential customers. So, the efforts of digital marketers make go in vain if they are not active on a variety of social media websites. This book presents a number of ways by which customers can be attracted to your particular business.

The author also explains that how a particular book’s scamming is done by a reader. The book consists of 191 pages and is quite colorful with a variety of headings and subheadings. If marketers have their websites then they should periodically read this handbook.

4. Master Content Marketing: A Simple Strategy   

It is one of the best digital marketing books for beginners. It provides effective techniques related to content marketing. This book is written by a business owner and an expert consultant in the field of digital marketing.  

This book is best for B2B and B2C businesses who want to excel in the field of digital marketing through effective content creation. A variety of stress-free and repeatable ways have been discussed in this book through which one is able to create high-quality content for their customers.                                            

These are the top 4 best audiobooks for all time for individuals who want to excel in the field of digital marketing.                                                                                                                

Business

What’s in Store for a Futuristic Face of Business Proposal?

As kids, we had so many dreams floating in our minds. Some had the vision of traveling the world, others wanted to paint a canvas out of it, while others just sat in the lap of nature with a book in one hand.

But did you just go to camping, got a canvas or a reading novel without convincing your parents? Certainly not!

As your parents, they had to be sure if you will treat this advantage in favor of everyone or not.

As grownups, the Clients become the parents and their monetary or physical assets turn into the camp or canvas.

Hmm… as children, we had our ways to convince mom and dad, but certainly, clients cannot be lured by love, can they?

Bingo! This the time we seek out a plan and create a business proposal. On a piece of paper (with a subtle format) the company should draw its ambitions and goals, along with the ways to achieve them.

Take a turn to actions, the businesses are integrating with .Net development services and other app solutions. This is a calling from the modern days of Business approach to win the Client as well as the user’s attention.

Looks like we just caught your attention with some tips on actions. With different ways of drafting and presenting a business proposal, the modern-age only needs your ideas scripted into words.

Here’s a glimpse of how the Business proposal will be sent in the near future (or is being sent). Such a method of sending out requests may have far better chances that the traditional method.

●   Taking Cue from Automation

A whole lot of energy goes out when sales personnel begin to draft one business proposal. The long hours and resources invested could have been fruitful in impressing existing clients.

So, the idea of creating a power-pact proposal goes down the drain and what could’ve been a creative business proposal stands to become a general idea.

Is that what you want? No, right?

Soon we will be hitting the button to a time in the future where business proposals are drafted using automation tools “Better Proposals.”

The elongated hours vested in scripting the language turns to ashes. The software demands a few key elements to be entered. The rest of the things like design, payment system, and a cover of the business proposal are handled by the software.

What just happened is that the software took care of the writing part as well as creativity. So the salesperson won’t need to go down the tedious road again and again.

●   Decorating the Proposal with Words

How would you ask the parents to achieve the desired thing? Articulate impressive and polite words, convince them in their language, right?

The business proposal is also all about words. It all depends on the type of business and the kinds of words that shall impress the clients.

For example, if you are an architectural firm the vision is to represent not fancy or jargon words. But, the trick lies in how well you can use terms of a business type in the proposal.

Naming a few; Paradigm, Nuance, Bespoke, Bottom-up, Map out, etc. are the words that a client can relate to architectural business.

Businesses with another goal in mind should frame the words according to their niche.

The circle keeps moving for varied business types, all you need to remember is what your clients want to hear. A simple trick says, listen to your client in the meeting, look at the past companies associated. Base on such facts derive the interest and create a personalized proposal.

●   Real-time Interaction with Client

Who said that Chatbots were only designed for alleviating customer-experience?

Let’s say after sending out the proposal, the client has some questions in his mind. Now, rather than conducting a meeting for every small set of queries, how a virtual assistant to the rescue would sound?

The B2B and B2C websites have been immune to the Chatbots system. Likewise, the business proposals sent online can be integrated with a chat feature.

While other systems can have a virtual helper, a business proposal needs employees available for solving specific queries of clients.

Thus, the room for misunderstanding reduces with such quick and efficient mode of solving a query.

●   Paper-print is not an Option

Handing out hard-copy of the proposals used to be a classy and sophisticated gesture in the past.

However, today, the coin has landed differently, where proposal conversion is more likely when reading on a digital platform.

So make sure, you do not send out easy to print formats, because if you do, the printed copy may get lost in the maze of files, along with the rest of the papers.

On the other hand, a printed proposal goes moving from one stakeholder to another. There is no track of who all got their hands on the proposal, decreasing the chance of paper being signed.

●   Moving into the Clouds

If you can’t send out PDFs or any other printing set of copy, then what shall you do? Enter the software base of cloud storage where everything is approachable on a real-time basis.

Moreover, the clients find it easy to access an online version of the proposal. The software is easily traceable, so your clients are not wearing out to locate one piece of paper.

On the other hand, as a company, you can know if the other party has accessed the proposal or not, how much have the already read, and more.

Lastly, you can get notified as soon as the client signs and approves your proposal.

Mining the new ways of Business Proposal

The importance of business proposals was never taken lightly, however, with technology and creative minds, they might just get an upgrade.

Till the date, you were able to land a proposal with the traditional approach. However, the hours of investment kept them away from the business agenda.

The integrated CRM software and business proposal avoid all the fuss. In fact, if you notice, the modern face of the business proposal begins with automation.

All other processes like interactive words, chatbots, real-time view follows on it own once you have the software.

Thus, we can say that business proposals will soon be front pitch player, instead of covering the field space at the back.

    

Entertainment

Why do people mostly use mobile phone as their gaming device?

There was a time when computer was a dominant platform for people who wanted to play video games. But thanks to the remarkable growth and innovation in smartphones, those days have now been long gone. Today, the top-end smartphones have the processing power and storage capacity that was available in desktop computers just a few years ago.

Studies suggest that smartphones and mobile devices have become the most popular devices for gaming today. The NPD Group reported that more and more children (63 percent to be precise) tend to play games on mobile devices. The mobile strategy agency Tappable found similar trends in their survey. In a poll of gamers, both male and female, Tappable found that 42% of gamers now use a smartphone to play games. Among the remaining 58% of gamers, 32% preferred consoles, while only 26% use a computer to play games.

It has also been estimated that the global revenue from mobile and smartphone gaming will bring 123.4 billion USD collectively in 2019, with a year on year growth that is several times higher than PC and consoles. In 2017 too, the worldwide mobile gaming revenues were 2.3 times higher than revenues from PC and Mac games and 3.6 times higher from console games.

Game stats

In this post, we will discuss the drivers behind the encroachment of mobile phones into the gaming space. You may be familiar with some of the factors that keeps the mobile gaming sector active, here we present a few more reasons why we think mobile gaming is so strong.

1.   Convenience:

Mobile phones provide incredible convenience, which is a key growth driver for mobile gaming revenue. You don’t necessarily have to reach home and start playing your favorite game. You can play it during your spare time in office, on your commute, in a restroom, or when you are waiting for someone. In fact, you don’t even have to find out time specifically for your favorite titles. They are portable right out of there non-existing boxes and can be enjoyed almost anywhere.

2.   Access:

Another reason why mobile games are so popular today is the fact that they are easily accessible. Almost everyone has a smartphone today which they can use to download a game and start playing right away. You also don’t always need to pay for the games because the Play Store and other app stores are filled with thousands of quality game apps that provide gaming service free of charge. Some of these games are so addictive that even those who do not consider themselves as gamers are sometimes drawn in by the attractive titles played by their friends and family.

From downloading and installing to playing a game, the whole process is pretty effortless and hardly takes a few minutes. Comparing this to going to a store to buy games for your Xbox, it is quite evident why mobile games is a painless and more economical option.

3.   Improvements in technology:

We all remember playing the ‘Snake’ game on our old phone, but today’s cellphones can handle much more complex games than that. Given the processing power, the storage capacity, and graphical ability of smartphones today, it is a no-brainer to figure out why mobile games have become a major entertainment features on mobile phones.

The past few years have also seen a surge in hardware and software products that are geared towards virtual reality (VR) and augmented reality (AR) gaming. Wearable VR devices such as the Samsung Wear VR and HTC Vive are hitting the market by the day, which competes with PC or console VR device on many fronts, primarily the ergonomics and usability.

4.   Mobile accessories have closed the gap:

Most of the gamers were hesitant to use their mobile as a gaming device because of the low sound, clumsy UI, and overall lackluster experience. But as technology progressed, mobile phones slowly closed this gap. Many gaming companies are now creating mobile adapters to compensate for the UI being lost in the transition from PC or console to mobile gaming. The noise canceling mobile gaming headphones is another accessory that can ensure optimal mobile gaming experience without comprising the quality of mobile games.

5.   Pricing:

Price is a major factor in the hugely expanding mobile games market. Just for a few dollars, you get an enriching experience that you used to get on your Xbox and PCs. There are also a huge number of free mobile games that you can play, even without spending a penny. Majority of the games that we find on the Google Play Store and iOS app store are free-to-play games. Of course, these games are riddled with in-app purchases and annoying ads, but that doesn’t make them any less good.

If you compare these games with the titles released on PCs and consoles, you will find them stand toe to toe with some of the most expensive games, because low price doesn’t always mean low in quality. Additionally, there are several mobile gaming subscription services like the Unlimited Gamez Mo or GameStash that allow you to play unlimited mobile games on your cellphone at a small subscription fee. The fee is almost always minimal, and the sheer number of games available in their gaming library makes these subscription services an excellent deal for your money.

The Bottom Line:

Mobile phones aren’t exactly known for their immersive graphics and powerful processors. But with new smartphones and devices aimed at mobile gaming, the trend is gradually changing. If the current trend of growth for mobile phones continues, we will see smartphones become the device of choice for gamers in the coming years.

Business

BAD NEWS! Google Blocks Huawei To Use Android

According to the latest reports, from now on Huawei smartphones will not be able to install any Android updates, updates to Google Play apps, or use apps like Gmail, Chrome, etc. However, the fact is that, if you want then you can simply access those Android updates through the open source channel that exists but without the technical support or advice from the tech giant Google. This decision may unleash a trade war between China and the United States which was already initiated, with unforeseeable consequences, which may affect all technological markets and the world economy. And do not forget that Huawei is the world’s second-largest seller of smartphones as we told earlier.

BAD NEWS! Google Blocks Huawei To Use Android

According to the well-known media portal, Reuters, just after the refusal of Donald Trump and the United States to the well-known Chinese smartphone manufacturer, of course, Huawei, the tech giant Google announced the breakdown of commercial relations with the well-known Chinese brand, Huawei. As the world’s second largest smartphone manufacturer, Huawei will not be able to install Android updates, or any Google apps, including Google Play Store and Gmail.

What does it mean?

It’s a complex issue and no one, including Google and Huawei, knows how the exact details will play out yet. Many security experts were concerned in the wake of the announcement that current Huawei users wouldn’t receive security updates. But Google was quick to reassure people that current Huawei phones will continue to have access to services including Google Play and security from Google Play Protect.

In simple words, from now on Huawei smartphones will not be able to install any Android updatesupdates to Google Play apps, or use apps like GmailChrome, etc. However, the fact is that, if you want then you can simply access those Android updates through the open source channel that exists but without the technical support or advice from the tech giant Google.

Hence, for this reason, a senior manager of the Chinese smartphone brand, Huawei was arrested a few months ago. Since then, both China and the United States have imposed tariffs on their respective products. As recently, the Trump Administration added the Chinese brand Huawei to the blacklist of the Department of Commerce, hence, forcing American companies to stop having commercial relations with Huawei.

However, according to the well-known media portal, Reuters, the tech giant Google would have been the first to comply with the recently approved law, but other US companies that have commercial relations with Huawei, like QualcommIntelNVIDIA, will have to make a similar decision.

The details are still confusing, as there is still no official communication from both companies, but according to Reuters, the Chinese brand Huawei’s lawyers are already working on the issue.

Digital Marketing

6 Amazing YouTube SEO Tips From Google Publications

We all have a special admiration for the YouTube recommendation engine. It is one of the smartest innovation by Google. 70 percent of the YouTube watch time is driven by YouTube recommendations.

Google has also launched papers to inform how the YouTube recommendation engine works. Yet, rather than understanding it properly, we emphasize on getting higher rankings on YouTube search results without knowing the first thing about it. We are writing this article to share the six amazing YouTube SEO tips we have extracted from the Google Publications. Here they are

Metadata:

Metadata holds a special significance in the SEO world. Keyword optimization in the metadata has remained an important factor of a great SEO strategy. Now when YouTube has gotten so smart that it can drive closed captions from your videos and can extract information from the content by themselves, you just cannot ignore the significance of Metadata.

YouTube publication on Recommendations told that Metadata is still an integral part of the recommendation cycle. In order to make your video available for the recommendation, you need to provide the very relevant and ample information to every video. It must contain the following things:

Meta Title:

Inculcate the targeted keywords into Meta title in such a way that it makes the audience curious or excited. Attention grabbing titles are more important on YouTube than any other platform because the platform highly relies on the recommendations rather than that of the search results.

Meta Description:

A keyword embedded description which clearly explains the intent of the video is important to gain traction. The more useful and precise information you provide via descriptions the easier it will be for the algorithms to identify the relevance. Relevant and optimized meta description improves the chances to appear in the recommendations.

Tags:

Keyword tags are still important to YouTube videos. They are completely functional unlike the Meta tags on the search engine. Utilize the primary and related keywords to better demonstrate your video’s intent. Like if you’re discussing Cox internet packages in your video you’ll use tags like Cox internet, Cox internet bundles, etc.

Playlists:

Including your video into the playlists related to your content is also a smart way to engage the targeted audience. Or you can recommend your own playlist at the end of your videos. If your playlist does well, you can retain the viewer fora long time.

Filename:

Utilizing your keyword into the filename doesn’t have that big of an impact as it used to have but still, the practice doesn’t hurt anything.

Closed Captions:

Though YouTube’s closed captions are quite accurate you can’t solely rely on them. You need to provide a full transcript into your metadata for better results.

Thumbnail:

A thumbnail should be eye-catching. It shouldn’t contain text but an attractive image or glimpse of the video to persuade the potential audience.

Ranking factors:

There are several ranking factors which also contribute towards the ranking of videos rather than that of the relatedness and co-visitations. Let’s discuss them:

  • Video Quality:
    The video quality signals include the following factors:
  • Comments
  • Likes
  • User ratings
  • Number of shares
  • Watch time
  • No. of views
  • Upload time
  • Content diversity
  • Content relatability- the search engine boost the videos which are related to the user search history on the platform

Understanding the mechanism of Co-visitation:

This is where we will get into the real meat of the YouTube recommendation engine. The recommendation engine is a fundamental building block for YouTube. It is a smart mechanism of mapping out a set of related videos. The similar videos are mostly the videos which a particular user enjoy watching, rather than the content which is necessarily similar. This mapping is also known as co-visitation.

You can accomplish co-visitations by doing the following things:

  • Publish your videos on to the platforms which send traffic to other popular videos.
  • Create responsive videos after a short time period of the initial video
  • Target keywords
  • Create YouTube specific videos

Co-visitation plays a great role in the success of a video. For example, if two videos have a high co-visitation rate, and one of them is not so popular, the relatedness score for the candidate video will still be high and it will good ranking on the YouTube. It clearly tells that your video can pick up traffic from recommendations. You’ll require people to watch a particular type of video to watch your video within that short period of time.

User data:

It goes without saying that we don’t have any direct control over the user data. We certainly can’t optimize without understanding the role of user data. The data is divided into two categories: Explicit and Implicit.

  • Explicit: Explicit data includes video likes, subscriptions, etc.
  • Implicit: Whereas implicit data includes watching time and views etc.

In order to optimize the user data, it is important to encourage the likes and subscribers but on the other hand, it is also necessary to create valuable content which helps to boost the implicit data.

Video Content:

The data within the video is becoming more and more important with every passing day. YouTube explicitly take the raw video stream as a source of information. It analyzes the audio of the video and generates automated transcripts which call for the inculcation of your focused keyword into the audio. You can reference the name of any YouTube channel to whom you’re trying to respond or compete with. This will increase the chances of appearing up in the recommendations.

In-User Personalization:

YouTube Recommendation engine just don’t suggest the videos due to the relatedness but also according to the search pattern and history of the viewer It utilizes in-user personalization mechanism to recommend videos.

Conclusion:

YouTube recommendation engine is user intent central. Understanding the Working of YouTube recommendation engine can drastically improve the chances of success for your YouTube SEO strategy.

Digital Marketing

10 SEO rules for designers to know?

SEO stands for Search engine optimization is an important tool that creates prominence of a brand. SEO make strategies online for making the websites in the first place of the google search engine. Through this, the brand gets more recognition around the world. Companies implement this on their business website for making a distinctive image. Hence, all the designers that are the backbone of this domain are the primary readers of this content. This article created for the designers to understand the rules that must apply while making an effective strategy. Subsequent are the ten main rules that will instantly enhance the website SEO.

Rule 1: Never try underhand

Google is the biggest name in the world. It is impossible for you to fool the genius living in this organization and serving to maintain the high quality of this search engine. Hence, to make an outstanding SEO strategy, you should be smart and not follow any false advice. You just have to focus on the content of your website and it will enhance your appearance in the searches.

Rule 2: Focus on keywords

SEO entirely based on keywords. What you have to do is just picking up the right keywords that clearly defines your business with the words that are mostly chosen to search on Google. Therefore, while making the content of a website, it is necessary to add all the relevant keywords in all the pages according to the inverted pyramid method so that your website can easily get to the first place in searching. Many businesses are keen on finding the best SEO management company, which can easily create the best strategy for keywords. However, you as a designer can easily do it yourself by considering all the rules.

web Programmer

Rule 3: Use human readable code

It is important for a designer to build the website in a text editor. The HTML code should base on concepts. It should perfectly create in a proper manner that includes some specific stages of the content needs to cover. Always use UL for list and P for paragraphs and much more shortcuts.

Rule 4: Home page is significant

Make sure you critically analyze the content of the main page. It should contain all the main worlds that are relatable to all the other pages so that it can easily connect with all the other content on the website. This page is also important because it is the first impression that attracts people easily.

Rule 5: Links are always meaningful

Google search engine keenly focus on the links used on your website and the names used in those links. It is advised not to use see more like a link. Always use the topic name to which the link will direct the customer.

Rule 6: Add tags in the title

Every page of your website should contain a tag with a brief description that contains the keyword. The description should not be much longer. It can be for about 30 words in total. Remember that the titles are those that appear in the search engine. If it is well written than there is a chance to gather the audience towards the website.

Rule 7: Alt tags are important

In order to make your website creative, pictures are added hugely. However, if the pictures do not tell you anything then there is a huge drawback and you can consider making a false decision of adding many pictures. Hence, it is necessary to all Alt tags to all your website images so that people can easily get directed to some important information through the pictures.

Rule 8: Eliminate the use of Meta tags

Meta tags are known for the enhancement of SEO strategy a long time ago. However, it considers obsolete now. The only Meta tag that is used by the designs is the tag in description. Google search engine uses this ta to describe anything while giving a brief description of the tagged word under a box that appears when the mouse places on it.

Rule 9: Website should have a complete site map

It is necessary for every designer to create a proper map of its website. The design should be in an XML file and one of its copy should be sent to the google for making a clear understanding of your design.

Rule 10: Website design should be according to human requirements

Search engine creates to satisfy the audience by having the right results on finding something. Hence, it is important for a designer to consider that they are creating a website for humans. It should cover all the requirements of a human with the best design that attracts all the potential customers towards it. You should take this into account that you are here is a problem solver, not an artist that is adding colors to the site. You are responsible to create a strong image of the website so that people can easily find it.

Conclusion

All the designers that are making their way to SEO should consider all the above mention rules and regulations. This will boost their appearance in the searching result and a business can easily get its place in the first five searching results on google search engine.

Tech News

These Agri tech Startups Worth Millions

These Agri tech Startups Worth Millions. Featuring FarmCrowdy, Most Unique Agri tech! 

“The welfare of the farmers is vital to that of the whole country.”

William Howard Taft

You should raise a question, why urban cities and cultivated people only get a higher living style and more ways to earn money from the innovation? Why rural areas and some non-scholarly people don’t worth to enjoy the sweet fruits of innovation?

Have you hit hard? By just reading these two lines? If yes, then let me tell you something. That time has now become past where farmers were called with no respect. The demand for food is rising like never before thanks to expansion in the world’s population. Government and few entrepreneurs have understood that agriculture is the industry where the most number of innovation is needed to feed these much of people. Thus, in recent years, we have seen so many successful agriculture startups which make farming smart! According to techcrunch, in 2017, more than $1.5 billion was invested in Agri tech startups by more than 300 distinct investors. Brazil, USA, Israel, and India are the most favored countries for the Agri tech startups. In 2018, Israel reported 460 Agri tech startups and Brazil has seen 338 Agri tech startups. Yes, these numbers are far behind than the number of startups in the industry like finance and transportation. But we don’t have to miscalculate the challenges of Agri tech startups. Let’s highlight some of the most crucial challenges you have to overcome for your next Agri tech startup!

Challenges in Agri tech Startups?

First and most important challenge Agri tech startups have to consider is the target audience. Unlike other industry, people using Agri tech is non-techy. They like the way they have been doing farming. So, to convince them to use the digital services of the Agri tech is not really easy for any startup.

Another challenge Agri tech startup is facing is the challenge related to Geography bounty. For an E-scooter rental startup, it is easy to attract more groups of the users as they are sharing the same kind of geological bounties which is an urban city. But for an Agri tech startup, it is a real challenge to reach geologically distributed farmers.

But why still successful?

But thanks to government policies and feeding need of our world, Agri tech startups are still the most successful startups. According to a Deutsch report of 2017, the success rate of the Agri tech startups has increased from 47% to 66%  between 2005 and 2011.

Let’s quickly see one of the most unique and trending Agri tech startup.

  1. FarmCrowdy  
  • An insight into the company

FarmCrowdy is Nigerian startup, HQ in Lagos. The core purpose of this Agri tech startup is to empower poor farmers by connecting them with the farm sponsors who sponsor a farm, from where farmers get earning. Sponsors get a return at the end of every farming cycle. FarmCrowdy has started by CEO Onyeka Akumah and his team of the other three people. They have also launched a mobile app in November 2016. FarmCrowdy’ website claims that currently, there are 16,000+ acres of land is available for sponsorship and till now, more than 35000 farms have been sponsored. From these numbers, more than 10000 farmers get a chance of better-earning opportunity. In the company’s introduction video, the CEO says that their plan for the next five year is to empower as much as 50000 farmers.  

  • How this all started? 

During his early age, CEO Onyeka Akumah was running a poultry farm. He noticed that a lot of Nigerian people want to involve in farming, but they don’t have the skill to do farming in such a way that they can earn well. Additionally, he also noticed that a lot of people of Nigeria acquire land, but due to the economic barrier, they are not able to do farming on it. Thus, Onyeka Akumah decided to solve this problem by making a platform which connects the rich people who are interested in the farming, but don’t want to do farming and poor people who are not rich, but want to do farming!

  • How does it work?

Let’s understand it by dividing it between the number of users and the role of them. So, basically, there are main three key stakeholders in the business process of the FarmCrowdy. One is FarmCrowdy itself, another is sponsors and the third one is farmers.  

FarmCrowdy identifies the location and reaches to the Farmer association or Community leaders. As soon as they close the deal of land, they give the input of seed varieties and training to the farmers with tools. Now, a sponsor is someone who checks all farms details and takes the sponsorship of the farm. Once a farm is sponsored, farmers start doing farming, in return, FarmCrowdy pays them. Sponsors can track all farming activities and can also request to visit the farm. At the end of every farming cycle, FarmCrowdy pays to the sponsors.

Source: twitter.com/farmcrowdy

Wait, We are not done yet. There are many more interesting Agri tech startups which are changing the agricultural industry.

  • Ninjacart
  • Insight into the company

Ninjacart is India based startup which aims to simplified the supply change process. Developing countries like India where farmers have already been facing financial problems, long supply chain process which has so many third parties are involved, is making it more difficult for farmers to earn a good profit of their hard work.

  • How does it beneficial?

Thus, Ninjacart comes with a platform where farmers can connect with the retailer directly. By eliminating third parties from the supply chain, the farmers earn good money on their vegetables and fruits. According to the Ninjacart website, farmers can generate more than 20% of revenue by using this platform. Additionally, retailers are also getting the product at low prices and thanks to Ninjacart’s delivery option, retailers don’t have to worry about the transportation of the product from the farm to stores.

Source: www.ninjacart.com

  • Facts and Achievement

Ninjacart gets every day 300 tonnes of vegetables and fruits and it takes only 12 hours to transfer it from farm to stores. Apart from this, Ninjacart is awarded most innovative startup of Indie by Inc42 media in Nov 2018.

  • Agcode

Suppose you are an owner of too many farms. All of your farms are being utilized for farming by workers who are hired by you. Now, assume the situation where you have to manage the working hours of the worker, production report, pesticide reporting, financial activities and field notes of all your farms manually. Isn’t it very hard? Your answer would be yes. But by using AM3 software of the Agcode, it all seems like a piece of cake as the software is combined with business intelligence. They have launched an app too.

By using services of the Agcode, it is easy to perform tasks like field inspection, Payroll, Harvest and scale, mapping, grower management, budget, pick code, contractor tracking, pest control, billing, equipment tracking.

  • Farm Again

Farm again is the another India based agri tech startup started by Ben and Raj. The prior goal of their startup was to convert as many as land into organic land. Till now, they have converted over 2,500 acres of land into organic land which eventually helps farmers to earn more profit.

Farm again is the 30 members company with a revenue of $1 million. Till now, over 1000 farmers have signed up and the company is aiming to reach this number to 13000 by next year.

Recently Farm again has launched IOT devices such as CropSense, WaterSense, NutriSense, and ClimateSense with a mobile app. These are the devices farmers have to install at the farms. Whatever the data these devices collect can be seen by farmer on the mobile app of the Farm again. This is the revolutionary steps in the Agri tech which force us to think what would be the future of the agricultural!

  • Gold Farm

Many times due to lack of proper machinery and hard physical work, farmers become unable to generate more revenue. Thus they need the latest machinery for farming. But again, buying is not the only choice of farmers as they are not that much of economical fit. Gold Farm understands this compulsion of the farmers so well that they have created a platform where farmers can rent the farming equipment like solar water pump and tractors at a very affordable price. 

Conclusion 

Few cyberpunks and innovative people of our world should have to give some sort of digital platform to the farmers to make sure they can work at the maximum capacity. Because by seeing the current need of the food and expansion of the popularity, it is safe to predict that by the year 2050, feeding demand of our world will increase by 59% to 98% (source: HBR). To satisfy these much of magnification, it is the alarm call for governments and entrepreneurs to motivate more and more farmers to use some of the industry defined technologies which have been applied precisely on traditional agriculture-related techniques to make it more efficient and productive. 

About the author:

Vishal Virani:

Vishal Virani is a Founder and CEO of Coruscate Solutions, a leading mobile app development company. He enjoys writing about the vital role of mobile apps for different industries, custom web development, and the latest technology trends.

Business

Get Started with Predictive Analytics in 2019

With predictive analytics in 2019, you can go learning what happened and to discovering insights in the foreseeable future. Find out how predictive analytics contours the world we dwell in. Companies carry on to view analytics favorably, but the technology remains very costly, overly disruptive and overly complicated to add into usage.

Few businesses which are using predictive analytics to decrease risk and maximize operations:

  • Banking & Financial Services
  • Retail
  • Oil, Gas & Utilities
  • Authorities and also people Sector
  • medical care
  • Manufacturing

The key to starting with predictive analytics in 2019 would always be to recognize a persistent small business problem, well known, also features an evident return on investment (ROI) using a time horizon in your mind. Business issues using ROI can ensure it is effortless to find the provider, potentially control and aligned.

Predictive Analytics Software:

Predictive analytics and data mining solutions are in available the market for the enterprise from lots of companies, including SAS (Predictive Analytics Suite), IBM (IBM SPSS Statistics), and Microsoft (Microsoft Dynamics CRM Analytics Foundation) and others.

Vendors may offer options based on the specific requirements and type of technology business may need. Predictive analytics software is deployed on-premises for enterprise users in the cloud to get small companies to execute through a project manager or team-based initiatives.

Advantages of Predictive Analytics in 2019:

Optimizing Marketing Campaigns – Predictive analytics are utilized to ascertain purchases or customer feedback, besides, to promote changes.

Improving Operations – Businesses employ models to predict inventory and manage tools. Airlines companies use analytics to manage effective ticket rates.

Diminishing Risk – Credit ratings are being used to assess the odds of default option of a buyer and also is a favorite illustration of predictive analytics.

How Does One Turn Data Into Forecasts?

Businesses require a passionate group of data scientists to parse through those collections, or an applications package compelling enough to complete this rapidly. For organizations, this translates to forgoing it or settling for sub-par computer software.

Image Source: Allocable

When the small company problem is identified, it’s vital to align with stakeholders and supply them the ability to provide guidance/feedback. This will make your analytics endeavor lucrative. Possessing the council members may help internal politics while the info might be arriving from various departments. Source the data needed can be supported by multiple sources.

2019s Predictive Analytics Application:

  • Project Risk Management

When applying risk management methods, the answers would be to call and benefit in the future scenario.

  • Client retention

Together with the variety of competing services readily available, organizations will need to focus efforts on maintaining consistent customer care, rewarding consumer dedication and decreasing client attrition.

  • Immediate advertising

When advertisements consumer services and products, there’s the process of maintaining with rival products and consumer behavior.

  • Cross-sell

Frequently corporate associations collect and maintain adequate data (e.g., customer records, purchase trades) as tapping hidden connections from the data can offer a competitive benefit.

  • Analytical customer relationship management (CRM)

Techniques of investigation have been employed to pursue CRM objectives, which involve building a holistic perspective of their consumer irrespective of where their advice resides in the section or the business.

  • Fraud-detection

Fraud can be a massive issue for several organizations and will be of varied kinds: erroneous charge software, deceptive trades (both offline and on the web), identity thefts and false insurance claims. An organization’s vulnerability to fraud.

  • Collection Analytics

Lots of portfolios possess a pair of diehard clients who usually do not make their payments in time. The standard bank has to tackle set activities to recoup the sums due.

Building a Business on Predictive Analytics in 2019

Regardless data is not likely to keep back this industry’s expansion –both that the IoT along with also different data collectors supplements conventional web and program analytics.

User-friendly SaaS platforms continue to be an emerging opportunity. For organizations, creating predictions and models in the data takes a separate employee to browse computer software solutions or even perhaps the outsourcing of this work.

Several Kinds of Predictive Models in Use:

A predictive model refers to the dependencies between explanatory factors and the aim. It enables us to predict the prospective value based on factors.

There are various kinds of models. The very widely used ones include:

  1. Naïve Bayes Classifier
  2. Decision Trees
  3. Logistic Regression
  4. Artificial Neural Networks
  5. K-Means Clustering

Conclusion:

Machine learning and Artificial Intelligence sees a bright future:” At 2019, AI will continue to create our work lives much more comfortable, and also let us complete more. Workers will opt to have certain actions or assign projects to the system primarily based on our taste.”

“It’s going to be instructive to learn just how much progress we make on those forecasts following year”

Nevertheless, the concentrate on AI, government, and funding will shape much of what goes on. The glut of vendors and currency markets turbulence could have an impact in the future. I expect a return on those investments, while the community work around the efficiency and also build lucrative business initiatives in 2019.