Getting new clients, one of the biggest challenges that every newbie face irrespective of the field they are in. In order to grow your business, getting some new leads on a frequent basis becomes equally important as maintaining your existing business.
Apple has propelled the Apple iPhone 11 Pro and 11 Pro Max which are the successors. They are the successors to a year of iPhone XS and XS Max. The Apple iPhone 11 Pro is accessible in most countries by fall of 2019. Get it on the web and disconnected stages. The gadget is being known as the “most dominant and progressed cell phone’, and accompanies another Pro showcase, triple back camera arrangement, and improved battery life. The Apple iPhone 11 PRO cost in India begins at Rs 99,900 for the 64 GB variation, while the 256 GB and 512 GB variations are valued at Rs 1,13,900 and Rs 1,31,900, separately.…
Opting for launching a start-up is quite a challenging task. But none of them is as precarious as the struggle to establish itself as a brand and maintain the positive inflow of cash.
Remember that being a start-up does not mean curtailing of the ambitions. You can still think big even if the money is a constraint. This is primarily because it is a digital world now and money is no longer the limitation.…
Every business whether big or small are using social media for their marketing activities. There are numerous social media platforms available to the audience and each one has its own distinct personality, usage, and features but one (most important, again most important) thing that these platforms have similar is the huge number of users.
As an extremely busy entrepreneur, you may struggle to find enough time to relax and do what you love to do. If you like to read, which you should as an entrepreneur, then this piece is for you. Listening to audio-books is a good way to learn new stuff. It is especially a good way for entrepreneurs who are almost always short of time.
Besides, today’s business world runs on digital marketing and you should ideally be an avid reader if you want to do well in this field.…
As kids, we had so many dreams floating in our minds. Some had the vision of traveling the world, others wanted to paint a canvas out of it, while others just sat in the lap of nature with a book in one hand.
But did you just go to camping, got a canvas or a reading novel without convincing your parents? Certainly not!…
There was a time when computer was a dominant platform for people who wanted to play video games. But thanks to the remarkable growth and innovation in smartphones, those days have now been long gone. Today, the top-end smartphones have the processing power and storage capacity that was available in desktop computers just a few years ago.…
According to the latest reports, from now on Huawei smartphones will not be able to install any Android updates, updates to Google Play apps, or use apps like Gmail, Chrome, etc. However, the fact is that, if you want then you can simply access those Android updates through the open source channel that exists but without the technical support or advice from the tech giant Google. This decision may unleash a trade war between China and the United States which was already initiated, with unforeseeable consequences, which may affect all technological markets and the world economy. And do not forget that Huawei is the world’s second-largest seller of smartphones as we told earlier.
BAD NEWS! Google Blocks Huawei To Use Android
According to the well-known media portal, Reuters, just after the refusal of Donald Trump and the United States to the well-known Chinese smartphone manufacturer, of course, Huawei, the tech giant Google announced the breakdown of commercial relations with the well-known Chinese brand, Huawei. As the world’s second largest smartphone manufacturer, Huawei will not be able to install Android updates, or any Google apps, including Google Play Store and Gmail.
What does it mean?
It’s a complex issue and no one, including Google and Huawei, knows how the exact details will play out yet. Many security experts were concerned in the wake of the announcement that current Huawei users wouldn’t receive security updates. But Google was quick to reassure people that current Huawei phones will continue to have access to services including Google Play and security from Google Play Protect.
In simple words, from now on Huawei smartphones will not be able to install any Android updates, updates to Google Play apps, or use apps like Gmail, Chrome, etc. However, the fact is that, if you want then you can simply access those Android updates through the open source channel that exists but without the technical support or advice from the tech giant Google.
Hence, for this reason, a senior manager of the Chinese smartphone brand, Huawei was arrested a few months ago. Since then, both China and the United States have imposed tariffs on their respective products. As recently, the Trump Administration added the Chinese brand Huawei to the blacklist of the Department of Commerce, hence, forcing American companies to stop having commercial relations with Huawei.
However, according to the well-known media portal, Reuters, the tech giant Google would have been the first to comply with the recently approved law, but other US companies that have commercial relations with Huawei, like Qualcomm, Intel, NVIDIA, will have to make a similar decision.
The details are still confusing, as there is still no official communication from both companies, but according to Reuters, the Chinese brand Huawei’s lawyers are already working on the issue.
We all have a special admiration for the YouTube recommendation engine. It is one of the smartest innovation by Google. 70 percent of the YouTube watch time is driven by YouTube recommendations.
Google has also launched papers to inform how the YouTube recommendation engine works. Yet, rather than understanding it properly, we emphasize on getting higher rankings on YouTube search results without knowing the first thing about it. We are writing this article to share the six amazing YouTube SEO tips we have extracted from the Google Publications. Here they are
Metadata holds a special significance in the SEO world. Keyword optimization in the metadata has remained an important factor of a great SEO strategy. Now when YouTube has gotten so smart that it can drive closed captions from your videos and can extract information from the content by themselves, you just cannot ignore the significance of Metadata.
YouTube publication on Recommendations told that Metadata is still an integral part of the recommendation cycle. In order to make your video available for the recommendation, you need to provide the very relevant and ample information to every video. It must contain the following things:
Inculcate the targeted keywords into Meta title in such a way that it makes the audience curious or excited. Attention grabbing titles are more important on YouTube than any other platform because the platform highly relies on the recommendations rather than that of the search results.
A keyword embedded description which clearly explains the intent of the video is important to gain traction. The more useful and precise information you provide via descriptions the easier it will be for the algorithms to identify the relevance. Relevant and optimized meta description improves the chances to appear in the recommendations.
Keyword tags are still important to YouTube videos. They are completely functional unlike the Meta tags on the search engine. Utilize the primary and related keywords to better demonstrate your video’s intent. Like if you’re discussing Cox internet packages in your video you’ll use tags like Cox internet, Cox internet bundles, etc.
Including your video into the playlists related to your content is also a smart way to engage the targeted audience. Or you can recommend your own playlist at the end of your videos. If your playlist does well, you can retain the viewer fora long time.
Utilizing your keyword into the filename doesn’t have that big of an impact as it used to have but still, the practice doesn’t hurt anything.
Though YouTube’s closed captions are quite accurate you can’t solely rely on them. You need to provide a full transcript into your metadata for better results.
A thumbnail should be eye-catching. It shouldn’t contain text but an attractive image or glimpse of the video to persuade the potential audience.
There are several ranking factors which also contribute towards the ranking of videos rather than that of the relatedness and co-visitations. Let’s discuss them:
- Video Quality:
The video quality signals include the following factors:
- User ratings
- Number of shares
- Watch time
- No. of views
- Upload time
- Content diversity
- Content relatability- the search engine boost the videos which are related to the user search history on the platform
Understanding the mechanism of Co-visitation:
This is where we will get into the real meat of the YouTube recommendation engine. The recommendation engine is a fundamental building block for YouTube. It is a smart mechanism of mapping out a set of related videos. The similar videos are mostly the videos which a particular user enjoy watching, rather than the content which is necessarily similar. This mapping is also known as co-visitation.
You can accomplish co-visitations by doing the following things:
- Publish your videos on to the platforms which send traffic to other popular videos.
- Create responsive videos after a short time period of the initial video
- Target keywords
- Create YouTube specific videos
Co-visitation plays a great role in the success of a video. For example, if two videos have a high co-visitation rate, and one of them is not so popular, the relatedness score for the candidate video will still be high and it will good ranking on the YouTube. It clearly tells that your video can pick up traffic from recommendations. You’ll require people to watch a particular type of video to watch your video within that short period of time.
It goes without saying that we don’t have any direct control over the user data. We certainly can’t optimize without understanding the role of user data. The data is divided into two categories: Explicit and Implicit.
- Explicit: Explicit data includes video likes, subscriptions, etc.
- Implicit: Whereas implicit data includes watching time and views etc.
In order to optimize the user data, it is important to encourage the likes and subscribers but on the other hand, it is also necessary to create valuable content which helps to boost the implicit data.
The data within the video is becoming more and more important with every passing day. YouTube explicitly take the raw video stream as a source of information. It analyzes the audio of the video and generates automated transcripts which call for the inculcation of your focused keyword into the audio. You can reference the name of any YouTube channel to whom you’re trying to respond or compete with. This will increase the chances of appearing up in the recommendations.
YouTube Recommendation engine just don’t suggest the videos due to the relatedness but also according to the search pattern and history of the viewer It utilizes in-user personalization mechanism to recommend videos.
YouTube recommendation engine is user intent central. Understanding the Working of YouTube recommendation engine can drastically improve the chances of success for your YouTube SEO strategy.
SEO stands for Search engine optimization is an important tool that creates prominence of a brand. SEO make strategies online for making the websites in the first place of the google search engine. Through this, the brand gets more recognition around the world. Companies implement this on their business website for making a distinctive image. Hence, all the designers that are the backbone of this domain are the primary readers of this content. This article created for the designers to understand the rules that must apply while making an effective strategy. Subsequent are the ten main rules that will instantly enhance the website SEO.
Rule 1: Never try underhand
Google is the biggest name in the world. It is impossible for you to fool the genius living in this organization and serving to maintain the high quality of this search engine. Hence, to make an outstanding SEO strategy, you should be smart and not follow any false advice. You just have to focus on the content of your website and it will enhance your appearance in the searches.
Rule 2: Focus on keywords
SEO entirely based on keywords. What you have to do is just picking up the right keywords that clearly defines your business with the words that are mostly chosen to search on Google. Therefore, while making the content of a website, it is necessary to add all the relevant keywords in all the pages according to the inverted pyramid method so that your website can easily get to the first place in searching. Many businesses are keen on finding the best SEO management company, which can easily create the best strategy for keywords. However, you as a designer can easily do it yourself by considering all the rules.
Rule 3: Use human readable code
It is important for a designer to build the website in a text editor. The HTML code should base on concepts. It should perfectly create in a proper manner that includes some specific stages of the content needs to cover. Always use UL for list and P for paragraphs and much more shortcuts.
Rule 4: Home page is significant
Make sure you critically analyze the content of the main page. It should contain all the main worlds that are relatable to all the other pages so that it can easily connect with all the other content on the website. This page is also important because it is the first impression that attracts people easily.
Rule 5: Links are always meaningful
Google search engine keenly focus on the links used on your website and the names used in those links. It is advised not to use see more like a link. Always use the topic name to which the link will direct the customer.
Rule 6: Add tags in the title
Every page of your website should contain a tag with a brief description that contains the keyword. The description should not be much longer. It can be for about 30 words in total. Remember that the titles are those that appear in the search engine. If it is well written than there is a chance to gather the audience towards the website.
Rule 7: Alt tags are important
In order to make your website creative, pictures are added hugely. However, if the pictures do not tell you anything then there is a huge drawback and you can consider making a false decision of adding many pictures. Hence, it is necessary to all Alt tags to all your website images so that people can easily get directed to some important information through the pictures.
Rule 8: Eliminate the use of Meta tags
Meta tags are known for the enhancement of SEO strategy a long time ago. However, it considers obsolete now. The only Meta tag that is used by the designs is the tag in description. Google search engine uses this ta to describe anything while giving a brief description of the tagged word under a box that appears when the mouse places on it.
Rule 9: Website should have a complete site map
It is necessary for every designer to create a proper map of its website. The design should be in an XML file and one of its copy should be sent to the google for making a clear understanding of your design.
Rule 10: Website design should be according to human requirements
Search engine creates to satisfy the audience by having the right results on finding something. Hence, it is important for a designer to consider that they are creating a website for humans. It should cover all the requirements of a human with the best design that attracts all the potential customers towards it. You should take this into account that you are here is a problem solver, not an artist that is adding colors to the site. You are responsible to create a strong image of the website so that people can easily find it.
All the designers that are making their way to SEO should consider all the above mention rules and regulations. This will boost their appearance in the searching result and a business can easily get its place in the first five searching results on google search engine.