Opting for launching a start-up is quite a challenging task. But none of them is as precarious as the struggle to establish itself as a brand and maintain the positive inflow of cash.
Remember that being a start-up does not mean curtailing of the ambitions. You can still think big even if the money is a constraint. This is primarily because it is a digital world now and money is no longer the limitation.
Remember that building your brand is a perpetual process and so you should nurture an out-of-the-box thought process. That way you can come up with many killer marketing ideas for which you don’t have to dig a hole in your pocket.
Here some of them are enlisted. Jut take a look.
Start Engaging with the Customers – At a time when your business is new, the first goal is not to go out and start selling. Instead you should try and engage with the customers, get to know the audience and understand their perspectives. You can take advantage of the social media and engage with the target demographic without any motive to sell. This should be devoid of any other intention and should be done with the aim of providing support. You can share the content belonging to someone else, like their pictures, comment on the posts and offer solutions to their issues. The more visibility your brand acquires the better it is going to pay in the long run.
Publish Great Content – You should know that the kickass content has always been the king. If you are a content creator yourself, then it is even better. If writing is not something that you do well, then you can assign a professional who will supply you with good content that will be intriguing for your audience. Nowadays content is not just confined to writing. But you can also create interesting videos that can entice your audience.
Build a Referral Network – One of the most powerful forms of advertising is word-of-mouth. As people make purchases on the credibility and trust, you can leverage their network and get referrals. This can be conducted in 2 ways–
Deliver top-quality results to the clients apart from offering a stellar service or product, communicate frequently and openly with the customers throughout the transaction course.
Transparency is essential for the start-ups and that is why you should ask feedback’s from your clients even if something goes wrong. This way you will learn about the personas of your clients, their level of satisfaction and much more which will help you to develop on these later.
Create an Elevator Speech – No matter where you go you should be always marketing for your brand. An adult has an attention span of about 6-8 seconds. Hence you should be able to grab the attention within that phase. Once that is done, you have just a minute or two to sell them your product or service. This leads to business opportunity creation and you are bound to receive return on investment in the form of dividends.
Giveaway Samples – As said earlier, being a start-up, you won’t be able to grab the attention of your audience easily. Until and unless, you build a niche for your business, your marketing strategy won’t be able to get the desirable results. That is why think intelligently and in order to form an opinion you can distribute giveaways and samples. Once that is done, ask the customers to oblige. You can ask the recipients for giving their feedback and writing reviews on social media. This also generates positive vibes for the products which can bring value in future.
Try Being a YouTube Star – It is a myth that YouTube videos must be revolutionary in order to make a mark. On the contrary, you can make instructional videos that have quite a separate fan base. A big impact can be created by sharing expert knowledge. For example, if yours is a customization business, then you can share videos about how intelligently people can design or customize products to get the message through. YouTube also offers opportunities to review products and demonstrate them. So you should concentrate on making your videos informative rather than revolutionary. Podcasts are also a great way of grabbing the attention of the clients.
Apart from the above, start-ups can also organise events with the help of event management professionals in order to make their presence felt in the industry and impress the audience.
All these will help you to create your niche in the industry without breaking the bank and bring in the buzz for your brand.