Digital Marketing

Twitter marketing: Creative ways to connect with your audience


    Every business whether big or small are using social media for their marketing activities. There are numerous social media platforms available to the audience and each one has its own distinct personality, usage, and features but one (most important, again most important) thing that these platforms have similar is the huge number of users. 

This makes it essential for a business to be aware, present and interact with the audience over these platforms to stay updated and be relevant to the consumers. 

This article specifically discusses Twitter, as a platform for marketing and its in and outs for any business. 

About Twitter 

About Twitter

Twitter is a micro-blogging social media platform that enables macro communications and interactions among its users worldwide. 

Twitter serves multiple purposes for the users to share their opinions, experiences, news, promotional content and photos and videos for the audience at large to see. And it has over 330 million daily active users making it one of the most popular platforms. 

Given the exposure and reach of Twitter, Businesses have identified it as a marketing opportunity to attract, engage and convert with the audience. 

What is Twitter marketing though? 

Twitter Marketing

Twitter marketing in simple terms is promoting your brand or business to the users with Twitter as a medium. As Twitter provides you to share information and firm-generated content, networking, and communications among both Business-to-business and business-to-consumer, interact and provide support to users, building a reputation and creating a brand identity and promotion through Twitter marketing tools. 

Twitter marketing might be one of the most effective tools as the user engagement rate is extremely high and instant reactions and feedback can be captured allowing you to track and evaluate your marketing strategy.

Importance of Twitter marketing

    Twitter is one of the top 5 social media platforms in this day and age. And with its huge user base, being present on Twitter won’t pull it off for you. 

It is vital for you to tap into Twitter’s user base.  Therefore, you need to have active and influential participation in the game to be noticed by the audience. And, Twitter marketing lets you achieve that. 

Twitter marketing tools let you effectively research, classify and target users based on their interests and experiences which will extract better results for your business. 

We have listed a few ways to use Twitter marketing to connect with the audience.

1. Embed Twitter feeds on your website

Embedding Twitter feeds onto your website is a great tactic to grow your business as well as strengthen your social media presence.

There are various embedding tools that help you embed Twitter feed on your website and this would help you to develop a connection between your social media and commerce, drive the traffic from Twitter to your website and vice-versa, and most importantly establish trust and sense of authenticity among the users at Twitter wall embedding will act as a social proof for your business. 

With the options of filtering relevant quality content, personalization, moderation, and analytics, these tools will provide a great push to your marketing strategy. Further, Free trials are also available for these tools so, make the most use of these helping hands to your business. 

2. User-generated content – A win-win strategy

User-generated content is the most trust-worthy source of information over the internet, especially for consumers. Therefore, it is essential that you reap in all the quality user-generated content linked to your business from Twitter and re-market it for your promotion. 

It is a win-win strategy for you as you don’t have to invest resources in developing promotional content and users will feel rewarded and connected to the business as you are valuing and reaffirming their opinions, feedback or experiences. 

This would build a sense of community and encourage the audience to participate more with the business. 

3. Use of Visuals, also Twitter video

Nobody is interested in plain text anymore. Posts with images and videos perform 6 times better comparatively. Visuals are more engaging and eye-catchy to the users and also visual feel more personal and interactive.

Also Twitter gives you the option to upload 140-seconds video so, you can use this to provide product views and descriptions, share interactive testimonials, assign emotional quotient, reviews, and consumer feedback. This could help you build a more authentic, creative and interactive brand. 

4. Encourage conversation and involvement 

The most beneficial aspect of any business is an excellent consumer-brand relationship. Persistent engagement with the brand leads to an enhanced loyal consumer base. 

Businesses should continuously interact with the consumers and encourage the audience to share their ideas, experiences or feedback. Conducting chat sessions, gamification, QnA videos, personalized interactions with the users, responding to tweets should be done to make the consumers feel valued, respected and the sense of being heard. Also, Humor should be a constantly appearing trait in your content as it is a magnet that ropes in a fresh audience. 

This will help the brand to grow exponentially attracting new customers with the help of persisting positive word-of-mouth, brand loyalty and consumers being representatives to the brand.

To Conclude

As we have seen that Twitter is an excellent tool for marketing and therefore, it is essential that you take the right approach to it, rather than just spending money without an agenda. 

Consumer-centric marketing over Twitter is will help you create brand loyalty, understand the audience and their needs and requirements better and building relationships with the audience and eventually leading to a better connect with the audience. 

You could use these ideas to help grow your business. Comment below, if you have any views or insights about Twitter marketing. 

Digital Marketing

Top 4 Audio-books for Becoming Successful in Digital Marketing

As an extremely busy entrepreneur, you may struggle to find enough time to relax and do what you love to do. If you like to read, which you should as an entrepreneur, then this piece is for you. Listening to audio-books is a good way to learn new stuff. It is especially a good way for entrepreneurs who are almost always short of time.

Besides, today’s business world runs on digital marketing and you should ideally be an avid reader if you want to do well in this field.

New technology and advanced techniques are readily available and everyone has to keep up. The ones who don’t keep up will automatically be left behind. That is a no-brainer.

The best part about listening to audiobooks is that you can do it while commuting between work and home, during your daily workout routine, or while doing any other task.

Getting started with Amazon audible is one of the best ways to listen to high-quality audiobooks. There are many different blogs and podcasts which you may find more feasible compared to reading an entire book.

Digital Marketing Audiobooks

A number of researches have shown that a variety of people may not prefer reading books but they opt for a book’s audio version. But if a person wants to advance his career in a digital marketing field then he should give a lot of preference to reading books.

Any handbook that one chooses to read will have detailed information about all particular events. All such information may not be available in podcasts.

Essential information may be missing in blogs or different YouTube videos too. So it is preferable that one chooses an audio or digital format for reading marketing books.

These handbooks are also available in a variety of easy-to-digest formats. So, one may enjoy reading a particular book according to their needs and demands. Books also help an individual to improve his cognitive abilities. It keeps your brain active and also helps in improving a person’s memory.

Creativity counts a lot if one wants to be successful in the world of digital marketing. Reading books opens a gateway to new ideas and they even challenge an individual’s imagination. Due to these reasons, the top 4 best audiobooks of all time to become successful in digital marketing have been listed down below.

  1. Digital Marketing for Dummies

Image Source: Bright Edge

It is one of the top digital marketing books by Ryan Deiss and Russ Henneberry. It is an exceptional reference book including many current details, insights and a variety of advice.

This book has almost 300 pages covering a customer’s journey, marketing and blogging techniques, emails, and a number of paid displays.

This book also provides 57 category ideas related to blogging. There are a few chapters which are even providing information on how to locate accurate marketing jobs. Even resume building techniques have been provided in this handbook.

 2. Everybody Writes

Image source: Book Authority

If one wants to reach new heights in their business then they should surely opt for this book. It is a go-to guide if one wants to create and publish good quality content. Like this one can also attract and retain a wide range of customers through the process of online communication.

One will be a publisher if they have a particular website and a digital marketing expert if they have social media accounts.

It is through words that a particular business’s marketing message is conveyed to the masses. In short, every individual is relying on the power of words to become an expert in the field of marketing. 

So, Everybody Writes is a great book if one wants to excel in the field of digital marketing because it provides ways on how to produce high-quality content, Exceptional content is a way to thrive in the world of digital marketing.


3. Don’t Make Me Think Revisited

Image source: Bright Edge

A variety of social networking sites act as an interface among a variety of businesses and their potential customers. So, the efforts of digital marketers make go in vain if they are not active on a variety of social media websites. This book presents a number of ways by which customers can be attracted to your particular business.

The author also explains that how a particular book’s scamming is done by a reader. The book consists of 191 pages and is quite colorful with a variety of headings and subheadings. If marketers have their websites then they should periodically read this handbook.

4. Master Content Marketing: A Simple Strategy   

It is one of the best digital marketing books for beginners. It provides effective techniques related to content marketing. This book is written by a business owner and an expert consultant in the field of digital marketing.  

This book is best for B2B and B2C businesses who want to excel in the field of digital marketing through effective content creation. A variety of stress-free and repeatable ways have been discussed in this book through which one is able to create high-quality content for their customers.                                            

These are the top 4 best audiobooks for all time for individuals who want to excel in the field of digital marketing.                                                                                                                


What’s in Store for a Futuristic Face of Business Proposal?

As kids, we had so many dreams floating in our minds. Some had the vision of traveling the world, others wanted to paint a canvas out of it, while others just sat in the lap of nature with a book in one hand.

But did you just go to camping, got a canvas or a reading novel without convincing your parents? Certainly not!

As your parents, they had to be sure if you will treat this advantage in favor of everyone or not.

As grownups, the Clients become the parents and their monetary or physical assets turn into the camp or canvas.

Hmm… as children, we had our ways to convince mom and dad, but certainly, clients cannot be lured by love, can they?

Bingo! This the time we seek out a plan and create a business proposal. On a piece of paper (with a subtle format) the company should draw its ambitions and goals, along with the ways to achieve them.

Take a turn to actions, the businesses are integrating with .Net development services and other app solutions. This is a calling from the modern days of Business approach to win the Client as well as the user’s attention.

Looks like we just caught your attention with some tips on actions. With different ways of drafting and presenting a business proposal, the modern-age only needs your ideas scripted into words.

Here’s a glimpse of how the Business proposal will be sent in the near future (or is being sent). Such a method of sending out requests may have far better chances that the traditional method.

●   Taking Cue from Automation

A whole lot of energy goes out when sales personnel begin to draft one business proposal. The long hours and resources invested could have been fruitful in impressing existing clients.

So, the idea of creating a power-pact proposal goes down the drain and what could’ve been a creative business proposal stands to become a general idea.

Is that what you want? No, right?

Soon we will be hitting the button to a time in the future where business proposals are drafted using automation tools “Better Proposals.”

The elongated hours vested in scripting the language turns to ashes. The software demands a few key elements to be entered. The rest of the things like design, payment system, and a cover of the business proposal are handled by the software.

What just happened is that the software took care of the writing part as well as creativity. So the salesperson won’t need to go down the tedious road again and again.

●   Decorating the Proposal with Words

How would you ask the parents to achieve the desired thing? Articulate impressive and polite words, convince them in their language, right?

The business proposal is also all about words. It all depends on the type of business and the kinds of words that shall impress the clients.

For example, if you are an architectural firm the vision is to represent not fancy or jargon words. But, the trick lies in how well you can use terms of a business type in the proposal.

Naming a few; Paradigm, Nuance, Bespoke, Bottom-up, Map out, etc. are the words that a client can relate to architectural business.

Businesses with another goal in mind should frame the words according to their niche.

The circle keeps moving for varied business types, all you need to remember is what your clients want to hear. A simple trick says, listen to your client in the meeting, look at the past companies associated. Base on such facts derive the interest and create a personalized proposal.

●   Real-time Interaction with Client

Who said that Chatbots were only designed for alleviating customer-experience?

Let’s say after sending out the proposal, the client has some questions in his mind. Now, rather than conducting a meeting for every small set of queries, how a virtual assistant to the rescue would sound?

The B2B and B2C websites have been immune to the Chatbots system. Likewise, the business proposals sent online can be integrated with a chat feature.

While other systems can have a virtual helper, a business proposal needs employees available for solving specific queries of clients.

Thus, the room for misunderstanding reduces with such quick and efficient mode of solving a query.

●   Paper-print is not an Option

Handing out hard-copy of the proposals used to be a classy and sophisticated gesture in the past.

However, today, the coin has landed differently, where proposal conversion is more likely when reading on a digital platform.

So make sure, you do not send out easy to print formats, because if you do, the printed copy may get lost in the maze of files, along with the rest of the papers.

On the other hand, a printed proposal goes moving from one stakeholder to another. There is no track of who all got their hands on the proposal, decreasing the chance of paper being signed.

●   Moving into the Clouds

If you can’t send out PDFs or any other printing set of copy, then what shall you do? Enter the software base of cloud storage where everything is approachable on a real-time basis.

Moreover, the clients find it easy to access an online version of the proposal. The software is easily traceable, so your clients are not wearing out to locate one piece of paper.

On the other hand, as a company, you can know if the other party has accessed the proposal or not, how much have the already read, and more.

Lastly, you can get notified as soon as the client signs and approves your proposal.

Mining the new ways of Business Proposal

The importance of business proposals was never taken lightly, however, with technology and creative minds, they might just get an upgrade.

Till the date, you were able to land a proposal with the traditional approach. However, the hours of investment kept them away from the business agenda.

The integrated CRM software and business proposal avoid all the fuss. In fact, if you notice, the modern face of the business proposal begins with automation.

All other processes like interactive words, chatbots, real-time view follows on it own once you have the software.

Thus, we can say that business proposals will soon be front pitch player, instead of covering the field space at the back.