Business

Protecting Your Business From The Downsides Of Mobile Working

In this day and age, it is unlikely that there are many businesses which don’t offer or use remote working to some extent. Even those who have no real need to offer remote working will likely have employees or directors who take work home or work from other locations sometimes.

 

This casual form of working is often not accounted for when it comes to analyzing a business’ IT networks and mobile working is often missed when it comes to setting up cyber security procedures and policies. However, protecting your business from data breaches and cyber-attacks is an important factor and no steps should be missed. Remote working, whether done on an ad hoc basis or is a formal agreement between a business and employee, can leave your IT systems, network and devices particularly vulnerable to attacks.

 

Putting some steps in place for managing your IT security for remote workers is best practice to understand any potential places where your business may be at risk. Here are some tips for where to start and what actions will need to be taken to protect your business.

mobile business

Keep Devices Safe

Stolen or lost devices are easy pickings for cyber criminals if there are insufficient security measures in place. The first line of protection which you should take is to look after these business assets – be sure to keep them with you and don’t leave them unattended in places which are vulnerable to theft, such as cars and hotel rooms. You should also secure the devices with good, strong password encryption and device management apps which give you a good chance of recovering any devices which are lost.

 

Restrict Use Of Public Wifi

Public wifi is extremely vulnerable to malicious cyber-attacks, which presents an issue for employees who may need to do work at a hotel or from a conference. Whilst it is advised to only connect to trusted networks, this is not always a feasible option. As a business, your remote working and cyber security policy should explain that your employees should not be using public Wi-Fi for business-related matters. It is advisable that you also explain which activities and systems your staff can and cannot access when they are using public Wi-Fi.

 

Encrypt Business Emails

Email is one of the most used digital technologies in the world and when it comes to your business, it is likely that every person in your office uses them. This makes it a practically open backdoor for criminals, so robust management and email encryption is a must when it comes to corporate emails.

 

Installing protection applications is a no brainer, but you must also raise the awareness of how seriously vulnerable emails can be to your employees. By embedding a best practice for emails within your organization, you can set up training sessions for spotting cyber threats, such as scam and phishing emails, and establish policies for what information should and should not be communicated over emails, for example, password and login information.

 

Policy and Monitoring Enforcement

Having 24/7 network security and monitoring will not only help to identify threats within your organization, but you can also monitor users on your networks. Mobile workers and their devices should be monitored as well by using this solution in order to protect your business’ network. You should also have a policy in place for if the worst should ever happen. If your business was ever to be attacked, or if devices were stolen, then having appropriate measures in place will make the solution much smoother-running. If a client’s information was stolen, it may result in a court case or legal action on their part as a breach of confidentiality. Ensure that you have a trusted commercial litigation solicitor who you can call should anything ever happen.

Digital Marketing

How to Promote Your Business on Facebook in 5 Steps

Running a business? If so, you should consider being on Facebook. With over 2.3 billion monthly active users, Facebook is the most powerful social networking platform on the internet. Using Facebook, you can quickly grow your business allowing you to convert your Facebook traffic into new paying customers.

But, Facebook is such a huge platform and there’s so tones of competition. How do you stand out from the rest of the crowd and get your message to the masses?

There are many strategies you can follow to grow your business. As long as you stick to the vital basics, you should do well and this is what we will discuss today.

Below are 5 steps you can follow to get started. Follow them, and enjoy a thriving enterprise!

 

(Step #1) – Start a Business Page.

Your business needs a strong online presence and one of the best places to do this is on Facebook. You’ll need to start by setting up a business Facebook page. Before you can do this you will need to sign into your personal Facebook account. From within your account, you can create a page by clicking on the “Create” link in the top navigation and then selecting the “Page” link.

Once you’ve set-up your FB page you’ll want to customize it so people can recognize your brand. You should add a cover shot and a profile picture that aligns with your brand identity. If you have a website try and customize your page so that it looks similar to your website. The last thing you want is people getting confused when they land on your Facebook page. Make sure to add as much relevant info to the page as you can. Your business motto, website address and contact info is a good start. You want to make the page look as professional as possible. People use Facebook as a form of social trust so the better the page looks the more potential customers and new followers you can attract.

 

(Step #2): Post Frequently.

facebook like

So you’ve finished setting up your Facebook page and you’re ready to rock. Now all you have to do is sit back and watch as users pour onto your page organically. I’m only kidding. Some people might think that all you have to do is create a Facebook page and people will come but this isn’t the case. You need to promote your business and that requires more than just creating a page.

 

You need to post your Facebook page regularly to maintain a constant presence on Facebook. Make sure you post often enough so that your Facebook page doesn’t look stale. Nothing looks worse than visiting a page who’s posts date weeks back thus showing signs of inactivity. Try to post at least once every other day. Overdo the posting and people will get annoyed don’t post enough and people will lose interest. Just remember to not get too obsessed with the frequency because you do not want to sacrifice any quality.

 

To keep track of the quality of your posts you should use a Facebook tool called Insights. It’s available for any business page on Facebook. It will give you key metrics on your followers such are their age, location, and interests. You can also find out information on which posts received the most engagement and what times work best for your audience. If you learn how to use Insights you will be able to tailor your posts to your follower’s needs. Experiment with different posts frequencies and times to find out what works best.

 

(Step #3) – Interact With Followers.

FB’s algorithms prefer pages, profiles, and posts that focus on “engagement.” After all, it’s a social media platform. Ultimately Facebook wants to show people posts that will get them sharing and commenting. Thus keeping them on Facebook for hours reading interesting information relevant to their interests.

 

Getting people to engage with your posts can be difficult. You should start by brainstorming the types of posts that get engagement. Then after posting, learn to structure replies to comments – so that you increase engagement as much as possible. Be conversational. Maintain a sense of friendliness, good timing, and ensure that your comments are genuine.

 

(Step #4) – Experiment with Ad Use.

Facebook makes the majority of its revenue through advertising. Last year alone they made over 55 billion dollars of revenue. Now that’s a lot of money. You bet that with that kind of revenue that their tools for ad creation are amazing. They have very advanced algorithms that help you quickly reach new followers and turn them into customers.

Not to mention, Facebook is excellent in the area of “targeting.” When designing an ad through their website, you can hone in on your market using many different metrics. You can hone in by location/address, age, gender, hobbies, and even education! And that’s not all. This platform also has an analytics tool. So it lets you experiment, and see what works best!

 

(Step #5) – Target Follower Friends. 

A new customer is more likely to buy if their friends are following. It’s a peer pressure thing, and it’s as old as humanity. It works offline, and it definitely works online too! On Facebook, friends can see each other’s’ activities in their news feeds. So it’s paramount that you get people to interact with your page thus making your business appear in their friend’s news feeds.

 

One great way to achieve this user interaction is by running a contest or giveaway. When users interact with the contest their friends will see this in their news feed. Get people to participate in the giveaway by reposting a promotional video on their Facebook pages. They can use a FB downloader to save the videos and repost it on all their social media pages. Reward a user by choosing a participant at random.

Another thing you can do is ask people to “check in” when they visit your store. This lets a follower notify their friends of their location which will show up in the news feed.  It’s a way of subtly inviting them, without looking like a hustler!

Conclusion

There are numerous ways to grow your following. Remember that it takes a lot of time and dedication to see results.  Once you get the ball rolling you will be surprised just how quickly your business can grow.

Business Digital Marketing

6 ways mobile apps can help you grow your business

Mobile phones are no longer the ordinary communication devices they used to be. The technology is opening up a wide range of opportunities for individuals and businesses to expand their horizons. To be particular, it is the discovery and development of applications that have taken the devices by storm.

The app domain infuses incredible levels of creativity. From banking on the go to booking seats in your favorite restaurant, there is an app for everything!

The growing number of applications make us certain that the future landscape of technology is going to be far ahead than what we have today. People are already making a lot of money through mobile applications.

According to a forecast, the apps will generate around 189 billion US dollars as revenue through the app stores and in-app advertisements.

 

Given the change in tech trends, it is obvious that the new waves will greatly impact the business world. The smart entrepreneurs realize this, and they are taking an instant leap into the realm. They are migrating from the physical means of publishing adverts and customer communication to advanced, virtual ways of doing the same things.

It is, therefore, a sure fact that mobile apps are imperative for business. Regardless of their size, every business can use these apps to expand, improve and monitor their external plus internal channels.

To enlighten you more, here is a list of six ways that mobile apps can help your business to grow:

mobile app marketing

  1. Boosts the brand

A mobile app lets the consumer know about the brand. It increases their awareness of the company. They have easy access to a platform where they can check out your products and communicate their queries.

Make sure that your app has all the features that will make it beautiful and usable. Think of it as a blank billboard. You can make it stylish, functional, professional, or informative depending upon the product or service you are trying to sell.

Once they install the app, your business logo is going to be there on the customer’s screen all the time. So it’s nearly impossible for them not to think of you when they need a specific product/service.

 

  1. Improves communication with customers

Customers are the lifeblood of every business. Successful businesses realize this fact. They are trying to find ways where they can reach their customers and acquire their trust. And apps are providing an incredible medium of doing this.

A solid mobile presence allows you to provide customers with an interactive interface. They can engage with you at any time of the day, instead of waiting for the usual business hours. Through apps, you can also send push notifications to the customers. These have open rates that are above 90% as compared to the e-mails with open rates of 25 – 30 %.

  1. Acts as a marketing channel

Mobile apps are a valuable marketing tool. Businesses spend plenty of their money and time on thinking about strategies to enhance their marketing campaigns. An app will do just that but in a more refined and sophisticated way.

It will allow the customers to check out general info, search the features, and the price lists. Once they sign up on your forum, it gets easier to tell them about discounts and promotional offers.

Integration of social media plug-in is another perk that you can avail. Having the options to share their experiences on Facebook, Twitter, and Instagram brings free publicity.

  1. Helps to stand out in the industry

Not every small business has a mobile app. The ones that do are those who have a forward-thinking approach.

Let’s say you own a small café down the street and there are many others in your neighborhood. Launching a mobile app for the café will give you a benefit over them. Through this app, people can reserve tables beforehand, place their orders or even ask for home deliveries. Thus, you can expand your customer base without buying any physical resources.

It is also necessary for your app to have a flawless and functional design if you aim to secure exceptional grounds. This requires regular updates in the interface and options as well as constant control on security threats.

As a business tool, it is probable that your app will ask customers to input their personal information. Protection of this info against cybercriminals must be one of your prime concerns. The algorithms used by Airg Spam free app, Hookt, are one of a kind. You can develop a security system for your app using such examples.

  1. Enhances service efficiency

Some mobile apps can also assist a business with logistics and supply chain management. These will help

to control complex accounting procedures and analyze the inventory. A few apps will make it easier to source vendors and suppliers. Apart from that, some developers offer to design a customized app to handle the internal affairs of business with greater precision.

  1. Generates more income

Customer satisfaction is directly proportional to sales. According to the Salesforce survey, 70 % of the buying experiences depend on what customers feel about their treatment. If the customer is pleased with your service, there are high chances that they will return.

A mobile app that comes with the ability to fulfill customer orders will have more downloads. The fact that customers can book a ticket, buy goods or make reservations with just a few taps make it quite reputable. It becomes the instant go-to app when the customer is looking for a particular product or service.

Exploiting the medium of mobile apps will help you lessen the issues that hamper the growth of your business. It has huge potential benefits in terms of boosting efficiency, productivity, competitive edge, and user experience.

Last but not least, there are a few fundamental points one must remember when opting for app development. The task does not end with putting up your app in the stores. You need to monitor the analytics constantly and upgrade the design to make it more functional. These steps will guarantee customer retention, sales growth, and progress in the app market.

Digital Marketing

9 Things you can do ensure your social media marketing campaign does well

Social media marketing campaigns aren’t like any general online advertising process. They more often than not have a characterized beginning and ending period. Social media marketing is a goal-oriented process, with results that are intended to be followed, estimated and rethought for enhancements. Regularly, these depend upon a specific marketing message or product of your business, for example, the promotion of a discounted item or deal.